COVID-19 SURVIVAL PLAN
What is your plan
Communicate daily (or as often as possible)with your customers, staff and suppliers. Try to reassure!
Facebook is going mad , but also use other channels such as email, Linked In etc.
What can you do to add to your business?
How can you achieve some Small Wins
Positive people succeed.
Implications to supply chains
What will happen in the next 30-90 days
Is Government Economic Relief available?
What is going to hit hard
Produce a New 90 day plan with cashflow projections.
Don’t wait get ahead
You have an opportunity to end up Leaner, faster and have a better business
Spend time Thinking and Planning
Changing the business ? Consider new products and services and the way you work.
Build an online sales strategy
Cash is King
Continue and increase marketing – do not stop.
Stop spending unnecessarily
Where can you reduce outlays
Re negotiate with suppliers now
What is booming, can you help them now?
Increase facilities now, business and personal borrowing in order to survive
Obtain lowest rates
Create a Refunds policy, offer postponements, credit notes, instead of refunding cash.
Encourage staff to take holidays now whilst they can nit work.
Allow Attrition – do not reemploy for a while
Reduce number of working hours
Pay cuts – reduce hourly rates.
Suspend bonus schemes
Review Technology Needs
Meeting and reporting – increase on line meetings and pre arrange regular times and days.
Offer great Customer Service
Banking and Mail – what are the arrangements during confinement
It may be weeks or months
Have the Plan in place
Add a delivery service
Online / phone
People won’t come to you – go to them.
How are you minimizing customer risk – communicate
Staff changes – can staff move into alternative roles
How and when are you going to work – communicate
Do not STOP
Increase marketing – what can you do to help the community
Negotiate better rates
Create new offers and prices
Communicate with existing customers – use database
Create deals for them
Bulk buy – cash up front
Work with existing clients
Communication is vital
Over deliver on customer service
Be Nice – Take a chill pill!